Tracking Audit
Audit conversion measurement from public HTML — GA4, GTM, pixels, forms, and paths. Full admin audit requires access you provide.
What it checks
- Google Analytics 4 and Google Tag Manager snippets
- Meta Pixel, Clarity, Hotjar, LinkedIn Insight
- Calendly, Stripe, and Tilda integrations
- Form actions and likely conversion paths
- Duplicate tag risks and missing event patterns
Who it's for
Growth leads, marketing ops, and developers responsible for accurate conversion measurement.
Deliverables
- GA4, GTM, Meta Pixel, and Microsoft Clarity detection from public HTML
- Calendly, Stripe, and Tilda path notes where detectable
- Forms, CTAs, and thank-you/success path review
- Event map and suspected missing/duplicate event risks
- Prioritized technical recommendations
- Access checklist for deeper validation (not a full admin audit without access)
Access needed
- Public homepage URL
- Optional: GA4/GTM/Meta/Clarity access for deeper validation
Without backend access
- Tag and snippet detection from HTML
- Form and CTA path mapping
- Funnel structure notes from visible pages
When backend access helps
- GTM container export or GA4 admin for event-level validation
- Server-side event verification
- Stripe/Calendly webhook checks
Price
$299
Tracking deliverables generate on your report page after payment.
Implementation upsell
Implementation Deposit includes tag deployment support and before/after validation.