AI search does not replace SEO. It amplifies the sites that already communicate clearly, are crawlable, and provide citeable structure.
SEO is the substrate
Titles, headings, canonicals, sitemap, and indexability still determine whether AI systems can fetch and trust your pages.
If a page is blocked, thin, or JS-only, AI search cannot reliably summarize or recommend it.
What changes with AI search
Answer engines prefer explicit offers, FAQ content, structured data, and machine-readable assets like llms.txt.
GEO and AEO add clarity requirements beyond keyword matching.
FAQ
Should I stop doing SEO?
No. Strengthen SEO foundations and add AI-readable assets.